Activation
Lilly
Poopcasts
Conversations You Can’t Hold In
For 1 in 250 people, IBD is an invisible burden, full of unpredictable moments and urgent needs. The condition affects daily life profoundly, but the stigma can feel even heavier. Lilly and CCV-vzw wanted to break the silence, spark open conversations, and give patients a platform to share their experiences.
Humour and honesty proved to be powerful connectors. Instead of a clinical approach, we created a space where patients could speak freely about daily struggles, laugh at the absurdities, and feel heard. The idea was simple: let patients tell their story in their own voice.
The result is Poopcasts – the conversations you can’t hold in. A bold podcast series where real patients share real experiences with honesty and humour, opening dialogue, raising awareness, and normalising IBD in everyday life.
